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Restaurant Supply Wholesaler
Custom Online Storefront Application
Winning at Online Sales through Custom eCommerce Software
With nearly 100 physical stores across the country, and a unique online storefront, US. Foods CHEF'STORE needed a robust inventory system that could accommodate complex data synchronization, and support detailed product management. With their Buy-Online, Pick Up In-Store CLICK & CARRY shopping experience, CHEF'STORE's needs didn't fit neatly in to an off-the-shelf ecommerce package. Working closely with stakeholders from US. Foods and CHEF'STORE, AVIBE developed customized inventory management software, created a look and feel that embodied the brand, and optimized the SEO-relevant Core Web Vital scores.
Here's How We Helped Them
Custom Product Management
CHEF'STORE's site features a fully custom search utility that gives administrators immediate insight into search patterns, and control over the results. Product Managers can assign items to custom groups, and add links to these groups to the list of suggested search terms presented to users. These product groupings can also be directly linked to for sales and other promotional events. Each product's Details page lists similar products and items that the shopper has previously purchased for a streamlined, personalized shopping experience.
- Custom Search Utility
- Data-Powered Product Management
- Similar Products Listing
- Custom Product Groupings
- Promotional Events Integration
- Personalized Recommendations
Daily Inventory Synchronization
Information for almost half a million active inventory items is processed and synchronized
each day, making data processing optimization critical for regular operations. AVIBE implemented a
nightly import process that integrates with Microsoft Dynamics 365 data feeds to keep the
specific inventory at each location fully up to date. By utilizing a variety of
optimization strategies, this vast amount of data can be fully processed in less than an
hour.
- Data Feed Integration
- Query Optimization
- High Volume Data Handling
- CDN Strategies
- Integration with Microsoft
Dynamics 365 - Data Security with full CCPA
Compliance
Third Party Order Fulfillment Integration
CHEF'STORE's online inventory is connected to Upshop, which allows for orders placed
online through chefstore.com to be picked in-store, with optimized routes set for staff.
CHEF'STORE's UPC and barcode labelling system has been updated to integrate with Upshop,
which allows for efficient item lookup and even the ability to associate a specific
temperature zone with a product.
- Online-Offline Integration
- Enhanced Product Information
- In-Store Order Fulfillment
- Efficient Item Lookup
- UPC and Barcode Labelling System
- Temperature Zone Association
Analytics and User Experience Monitoring
Using Google Analytics and Hotjar data, AVIBE is continuously optimizing the user experience. These same UX analysis tools have also helped AVIBE identify promising areas for improvement, adding Call To Actions in key areas and updating the presentation of sales and specials. Retail and wholesale consumers enjoy a personalized user journey and shopping experience, resulting in boosted conversion rates and customer retention.
- Data Driven Decision Making
- Strategic Call to Actions
- Heatmap Tracking
- Personalized User Journey
- Google Merchant Center,
Tracking and Analysis - AB Testing
Key Results
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