Restaurant Supply Wholesaler

Custom Online Storefront Application

Winning at Online Sales through Custom eCommerce Software

With nearly 100 physical stores across the country, and a unique online storefront, US. Foods CHEF'STORE needed a robust inventory system that could accommodate complex data synchronization, and support detailed product management. With their Buy-Online, Pick Up In-Store CLICK & CARRY shopping experience, CHEF'STORE's needs didn't fit neatly in to an off-the-shelf ecommerce package. Working closely with stakeholders from US. Foods and CHEF'STORE, AVIBE developed customized inventory management software, created a look and feel that embodied the brand, and optimized the SEO-relevant Core Web Vital scores.

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Here's How We Helped Them

Custom Product Management

CHEF'STORE's site features a fully custom search utility that gives administrators immediate insight into search patterns, and control over the results. Product Managers can assign items to custom groups, and add links to these groups to the list of suggested search terms presented to users. These product groupings can also be directly linked to for sales and other promotional events. Each product's Details page lists similar products and items that the shopper has previously purchased for a streamlined, personalized shopping experience.

Custom Search Utility

Daily Inventory Synchronization

Information for almost half a million active inventory items is processed and synchronized each day, making data processing optimization critical for regular operations. AVIBE implemented a nightly import process that integrates with Microsoft Dynamics 365 data feeds to keep the specific inventory at each location fully up to date. By utilizing a variety of optimization strategies, this vast amount of data can be fully processed in less than an hour.

Data Feed Integration

High Volume Data Handling

Integration with Microsoft
Dynamics 365

Query Optimization

CDN Strategies

Data Security with full
CCPA Compliance

Achieve real-time data flexibility

Third Party Order Fulfillment Integration

CHEF'STORE's online inventory is connected to Upshop, which allows for orders placed online through chefstore.com to be picked in-store, with optimized routes set for staff. CHEF'STORE's UPC and barcode labelling system has been updated to integrate with Upshop, which allows for efficient item lookup and even the ability to associate a specific temperature zone with a product.

Online-Offline Integration

In-Store Order Fulfillment

UPC and Barcode
Labelling System

Enhanced Product
Information

Efficient Item Lookup

Temperature Zone
Association

Integrate your system with third-party services

Analytics and User Experience Monitoring

Using Google Analytics and Hotjar data, AVIBE is continuously optimizing the user experience. These same UX analysis tools have also helped AVIBE identify promising areas for improvement, adding Call To Actions in key areas and updating the presentation of sales and specials. Retail and wholesale consumers enjoy a personalized user journey and shopping experience, resulting in boosted conversion rates and customer retention.

Data-driven Decision Making

Heatmap Tracking

Google Merchant Center, Tracking and Analysis

Strategic Call to Actions

Personalized User Journey

AB Testing

Elevate your business through UX optimization

Key Results

More Users

65%

Account signup increase

(2022 to 2023)