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Smart Foodservice

Integrated & interactive

 

Cash&Carry is a longtime client, and we always love working with them. We have updated both the design and website functionality and made improvements that enhanced the usability of the site throughout the years.

The entire website got a facelift with new styles, updated imagery and a widened display for larger monitors. The home page received new banner images, as well as new styles, pictures, and marketing messages. An alerts section allows custom messages to temporarily appear, which can be turned on or off in the admin program, and even can display between particular dates.

While updating the interior pages, a new “Favorites” page was added to the sitemap that works with the product search and shopping list pages, and with new email and texting options, we revamped the shopping list for better usability.

The mobile site also received a facelift, and new features and functionality were added.

Being able to continue our working relationship with Cash&Carry is a treat. We are looking forward to their next expansion!

Strategy
Created an web application for desktop and mobile that allows visitors to find locations and products, and access powerful online tools.
Design
Designed a look and feel that is consistent, simple, and communicates the value and integrity of the company's philosophies.
Development
Focused on creating online tools that are helpful to the customer. Developed features that are clear and organized using innovative coding methods.
Data
Database tuning and performance monitoring allowing for nightly imports of large amounts of data that keep the website content fresh.