eCommerce-Focused UX

CHEF’STORE, formerly Smart Foodservice Warehouse Stores, is a longtime client and we always love working with them. We have updated both the design user experience and website functionality to enhance the usability of the site throughout the years.

The website recently received a full redesign. The updated site naturally guides and informs visitors through clear customer journeys and includes more imagery to better represent CHEF’STORE’s branding. During the redesign process, we developed new tools and features on both the front-end and back-end of the site to promote their marketing strategies as well as manage new services that CHEF’STORE is now offering to their customers, like their Click&Carry program. We also created a new content tool that allows the CHEF’STORE team to create custom Calls-to-Actions (CTAs) that encourage site users to explore other services that CHEF’STORE has to offer.

CHEF’STORE continues to grow and open up new stores, we created Store interfaces that the CHEF’STORE team uses to show the various stages of opening a new store (e.g. Store Coming Soon, Store Grand Opening, and Store Open). It has been wonderful to help bring CHEF’STORE’s online and business operations to life. We always look forward to their next expansion.

Want to learn more about how we created an eCommerce site desiged for CHEF’STORE’s exact needs? Take a deep dive into the different aspects of the custom storefront and back-end we developed for them with our case study; or, contact us today and find out how we can solve the problems facing your organization.