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Restaurant Supply Wholesaler
Custom Online Storefront Application
Winning at Online Sales through Custom Shopping Software
With nearly 100 physical stores across the country, and a unique online storefront, US.
Foods CHEF'STORE needed a robust inventory system that could accommodate complex data
synchronization, and support detailed product management. With their Buy-Online, Pick
Up In-Store CLICK & CARRY shopping experience, CHEF'STORE's needs didn't fit neatly
in to an off-the-shelf ecommerce package. Working closely with stakeholders from US.
Foods and CHEF'STORE, AVIBE developed a product management system, created a customized
look and feel that embodied the brand, and optimized the SEO-relevant Core Web Vital
scores.
Here's How We Helped Them
Customized Product Presentation
CHEF'STORE's site features a fully custom search utility that gives administrators
immediate insight into search patterns, and control over the results. Administrators
can create custom product groupings, and add those to the list of suggested search terms
presented to users. These product groupings can also be directly linked to for sales and
other promotional events. Each product's Details page lists similar products for a
streamlined shopping experience, as well as other items that the shopper has previously
purchased.
- Custom Search Utility
- Administrative Insights
- Similar Products Listing
- Custom Product Groupings
- Promotional Events Integration
- Personalized Recommendations
Daily Inventory Synchronization
Information for almost half a million active inventory items is processed and synchronized
each day, making data optimization critical for regular operations. AVIBE implemented a
nightly import process that integrates with Microsoft Dynamics 365 data feeds to keep the
specific inventory at each location fully up to date. By utilizing a variety of
optimization strategies, this vast amount of data can be fully processed in less than an
hour.
- Data Synchronization
- Real-Time Updates
- High-Data Volume Handling
- CDN Strategies
- Integration with Microsoft
Dynamics 365 - Data Security with full CCPA
Compliance
Third Party Order Fulfillment Integration
CHEF'STORE's online inventory is connected to Upshop, which allows for orders placed
online through chefstore.com to be picked in-store, with optimized routes set for staff.
CHEF'STORE's UPC and barcode labelling system has been updated to integrate with Upshop,
which allows for efficient item lookup and even the ability to associate a specific
temperature zone with a product.
- Online-Offline Integration
- Enhanced Product Information
- In-Store Order Fulfillment
- Efficient Item Lookup
- UPC and Barcode Labelling System
- Temperature Zone Association
Analytics and UX Monitoring
Using Google Analytics and Hotjar data, AVIBE is continuously optimizing user experience
and enabling customers to find products as quickly and efficiently as possible. AVIBE has
also identified promising areas for improvement, adding Call To Actions in key areas to
boost conversion rates and updating the presentation of sales and specials. Retail and
wholesale consumers enjoy a personalized user journey and shopping experience.
- Data Driven Decision Making
- Strategic Call to Actions
- Heatmap Tracking
- Personalized User Journey
- Google Merchant Center,
Tracking and Analysis - AB Testing
Key Results
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