2020 was a year to say the least. Many big-name companies in the technology, automotive, and food industries took time to refresh their branding last year by redesigning their logo. We’ve outlined ten highly-recognizable brand redesigns and show their before and after logos. Can you spot the common theme across the industries?
Tech Industry Logo Redesigns
GoDaddy hasn’t done a significant rebrand since 1997. During their rebranding, GoDaddy ditched their iconic green, thinned out the font weight, and added an accompanying mark. GoDaddy named their new logo, “GO” to signify empowering its users to go after their entrepreneurial goals. If you look closely, you will see the letters “GO” represented in their new heart-shaped mark.
Adobe Creative Cloud
Adobe decided to forgo their iconic red to bring more color into the new Creative Cloud logo. We’ve seen bright colors and gradients appearing more often when art and creativity is a large focus of the brand (e.g. Instagram, and iTunes). The new logo looks very similar to Instagram’s. The gradient includes colors represented on Adobe’s other products like Photoshop, Illustrator, Premiere, Dimension, and XD.
Slack announced their new logo in 2019, but we wanted to include it in this post. Before the redesign, Slack’s branding wasn’t consistent. They had their main logo which you see on the left, but used a different logo for their app icon. During the rebrand process, Slack made sure there was a sense of cohesion.
Slack selected a new font type and introduced a brighter palette into the new logo, including a brighter black. In addition, they reimagined their existing hashtag mark and created an “octothorpe” comprised of speech bubbles and pill shapes. The speech bubbles are meant to evoke communication and connectivity. Who knows, we may see another update after their recent acquisition by Salesforce.
Until 2020, Intel hadn’t updated their logo since 2006. Their goal with the new logo was to represent a simplified brand identity. They let the swirl go to support their goal of simplification and introduced a softer, rounded typeface. The new font retains a glimmer of their iconic blue so it feels familiar but fresh. The blue dot of the “i” is meant to represent the potential and power of their processors.
Automotive Industry Logo Redesigns
BMW hasn’t done a logo refresh since 1997 when it added a bevel to its flat design. During their most recent redesign, they have reverted back to flat design like their original logo created in 1917. For the first time, they opted for a transparent backdrop in the outer circle where “BMW” is displayed. You will also notice that the font type is now smaller in size and the strokes on the “M” and “W” are not the same height. A major driver of the rebrand was to create a logo that’s future-proofed and flexible, to cater to a more digital future.
Similar to BMW, Toyota elected to go 2D during their recent rebranding. Toyota wanted to convey, “simplicity, transparency and modernity” as they transition from a car company to a mobility company. Interestingly, the new logo will be seen on all of their communications but the current logo will still be used on their vehicles.
Nissan's redesign took a similar approach as Toyota and BWM. Similar to BMW and Toyota, redesign motivation stemmed from wanting to feel futuristic, yet traditional to the brand we all know well. Nissan’s VP of global stated that, “inspiration was drawn from breakthroughs in science, technology, and connectivity” – a theme we’ve seen trending in the automotive industry.
Food Industry Logo Redesigns
In a world full of fried chicken sandwiches, you need to stand out from the competition. Popeyes plans to expand and open up more stores internationally, and before doing so they wanted to rethink their branding approach. They titled their rebranding, “The Modern Popeyes Renaissance”. They went with a yellow-hued orange and removed the maroon from the new logo. The goal was to make the logo more visually appealing digitally. They introduced their establishment year in the new logo, while they removed the fleur de lis which is the official state symbol of Louisiana. They created a chicken icon to replace the large “P”, and also modernized the font. Their rebranding didn’t stop at the logo, they also redesigned all of their packaging to include orange, hand drawn line art for a fun feel.
Burger King just finished their first rebrand in over 20 years last year and we’ll be seeing it any day now. The new brand identity is very different compared to what we are used to, but extremely similar to the logo they had in 1994 and 1964. The redesign inspiration was Burger King’s flame gilling, hence the brown and red tones. It has a very retro feel and they’ve translated the retro vibe into their updated packaging. The warped lettering on their packaging looks like something straight out of Scooby Doo or Austin Powers.
Smucker’s motivation to redesign their logo came from the realization that they are no longer a company that just produces jams. Over the years they have acquired several brands under the Smucker’s umbrella, making them more of a sales and marketing company than a jam supplier. Smucker’s wanted to represent who they are today as a company, but not completely lose sight of where them came from. For their, “Be Bold” concept they created 2D, abstract berry shapes and introduced a modern color palette and font. They shared a video and visual representation of their design journey with their customers when unveiling the new brand identity.
As we’ve seen for many years now, big-name brands are moving towards simplistic, flat or 2D logos. Many of the companies above believe that this approach makes their company look more modern and futuristic. One thing they’re all correct on, simple is good. Simple also translates well on the web where we all spend so much time surfing. What do you think of these redesigns from 2020 – yay or nay?