The finest details of perfection and uniqueness come together in the knives, writing instruments, money clips and other accessories from McMinnville, Oregon-based William Henry. As true artisans, William Henry's team of expert builders and designers spend more than eight months from concept to completion to create a single one of their world-renown knives.
In order to assist William Henry product dealers to effectively showcase William Henry products in a meaningful and interactive way, A•VIBE created a custom optimized Web site application for iPads that William Henry pre-installed on iPad tablets that they shipped to their dealers. A•VIBE's work on this project presents striking images of William Henry products, along with short videos on materials and manufacturing techniques hosted by company founder, owner, and chief designer Matt Conable.
Life-size images were used to show the fine details of William Henry products. Background images and rich textures were added to help set a mood for each product, allowing William Henry dealers and potential customers to see the products’ beautiful colors and overall design. This project’s design aesthetic matched William Henry’s existing strong branding to ensure a consistent message about their outstanding and timeless artisan products, which are designed to be passed from generation to generation.