Balancing Functionality with Modern Design.
The Northwest Film Center sought A.VIBE’s help in updating their site’s design, and streamlining their site’s navigation in the interest of outside visitors and their employees alike.
When redesigning the site, our developers combined elements to enhance usability while preserving the established identity of Northwest Film Center. By using a ‘minimalist chic’ aesthetic, A.VIBE balanced existing branding while focusing attention on the site’s contents. Color and formal elements guide users throughout their explorations of film screenings, archives, and more.
Film Center employees also needed a way to frequently and efficiently update their complex site. A.VIBE’s programmers developed a custom content management system that can insert and format both text and images.
In the project’s quick turn-around time, A.VIBE synthesized staff feedback to create a site that better reflects their mission and interests, while enhancing the site’s intuitive navigation and usability for all its users.